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Case Studies

Below you can find two actual detailed case studies that include backgrounds, problems, client requests, solutions and results.

Study One

BUSINESS INTELLIGENCE

DATA COLLECTION AND ANALYSIS

 

BACKGROUND

UPSCALE SHOPPING / CITY GOVERNMENT REVENUES

The City's revenues were directly tied to upscale shopping facilities. 

 

Newer retail properties were being developed within 3 miles of the City and were poaching long term national anchor businesses from the City. 

 

PROBLEM

Retail shopping is the City's primary method of generating revenues and the poaching diminished the City’s tax base. 

 

CLIENT REQUEST

The City contracted CEO 360 to conduct an analysis and to provide a strategy to:

  1. Maintain current retail business; and

  2. Attract new customers for existing and in-coming businesses. 

 

CEO 360’s Solution

  • CEO 360 produced a music festival to attract new customers; 

  • CEO 360 conducted a non-threatening survey to document the festival crowd’s primary interests;

  • CEO 360 built a Database of new customers;

  • CEO 360 worked with the City’s Administration to strengthen the collective marketing plans for the retention of businesses, and new customer acquisition and retention for the City’s businesses; and

  • CEO 360 provided training for the City’s local business owners designed to instruct them on how to use the reports and data compiled by CEO 360 to increase their revenues.

 

Results

  • No additional existing businesses moved outside of the City.  When surveyed, many business owners indicated that the City's efforts to retain them and assist with Client acquisition as their primary reason for remaining in the City.

Study Two

BUSINESS INTELLIGENCE

DATA ANALYSIS

DIGITAL MARKETING 

 

BACKGROUND

Political candidates and campaigns had little money left prior to the COVID 19 pandemic. It was the end of their campaigns, or so they thought. 

 

PROBLEM 

The candidates had very limited funds for marketing yet still needed to campaign an average of  approximately 45 days more than they had budgeted in a nearly all digital environment.

 

CLIENT REQUEST

  1. Candidates needed to quickly create a digital marketing campaign;

  2. Candidates needed a way to stretch their marketing dollars; and

  3. They needed a method for measuring the effectiveness of their marketing efforts and dollars while maintaining the integrity and credibility of previous marketing efforts.

 

CEO 360’s Solution

  • CEO 360 quickly developed a digital marketing plan for the respective candidate;

  • CEO 360 utilized tools of CBS to measure the real time effectiveness of every step of the respective campaign; and

  • CEO 360 pivoted quickly to focus solely on what the data deemed to be the most effective marketing strategy.

 

RESULTS

  • CBS resulted in a marketing mailing cost of $0.24 per piece, and $0.05 for Printed Handbill and $0.05 per piece for digital marketing; however, digital marketing prices generally varied based on length and size of content, etc.

  • Utilizing CBS, CEO 360 was able to reduce the digital campaign’s cost to an average of $0.008 per piece, thereby providing each campaign an average increase of 308% for their marketing dollar.

  • Every Candidate won their race!

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